Why is Inspiration Exchange different to other organisations?
I am new to the world of PR / Communications / Engagement / Marketing. I do not think I will have much to contribute to discussions
Of course you will! Inspiration Exchange is an informal and supportive environment of a community of peers. Some are new to the profession, others have been around the block a few times, the rest are somewhere in-between. Everyone in the community has something of value to offer as each of our experiences are different. We are all part of the community to be better.
I am new to the world of membership. I do not think I will have much to contribute to discussions.
Of course you will! Inspiration Exchange is an informal and supportive environment of a community of peers. Some are new to the the membership world, others have been around the block a few times, the rest are somewhere in-between. Everyone in the community has something of value to offer as each of our experiences are different. We are all part of the community to be better.
My employer will only pay for one professional membership. Why should this be Inspiration Exchange?
Inspiration is not a professional body – there is no code of conduct to adhere to, no formal qualifications offered and membership is not recognised through post-nominals. Inspiration Exchange assists with your professional development to give you the connections, skills, knowledge and insight to achieve more in your role. The membership fee is more aligned to a Training and Development or Learning and Development budget line than one for professional membership. Unlike professional membership organisations, Inspiration Exchange does not offer credentials, qualifications, code of conduct or set standards of practice.
I need to be careful what I can and can’t discuss in front of other membership organisations so I am concerned about confidentiality
Inspiration Exchange operates on the premise of the Chatham House Rule. #MembershipMeets sessions are not recorded or anything that is discussed attributed. As the sessions are attendee-led, there are no handouts as the discussions are, by their very nature, fluid and unscripted. Access to The Collective is open to anyone working in the membership sector or providing services to it but if you wish to ask a question of the community, or provide a response, anonymously, this can be done by emailing Team Inspiration or completing this form. The Hub is only accessible by members and partners. It is your responsibility to only ask questions through The Collective and /or provide content for inclusion in The Hub which you wish to be attributed to you and/or your organisation.
I like the idea of #MembershipMeets sessions, what if I want to ask the community a question at other times?
We realise that challenges, the need to gauge opinions, and gain insight from your fellow membership colleagues do not just rear their heads to coincide with when a #MembershipMeets is being held. Therefore we created The Collective as the way to harness the hive mind of the Inspiration Exchange community. The Collective is open to all people who work in PR / Comms / Marketing in the membership sector, or provides services to it, and is managed through a private Facebook Group. Pose a question and sit back to read the responses as the community imparts its pearls of wisdom.
I do not live or work in London, or an easy-to-commute distance, so why should I join Inspiration Exchange?
It is a fact that the ‘current’ Inspiration Exchange offering is London-centric with the #MembershipMeets sessions. Due to the proliferation of membership organisations within / close to the M25 circle, and the relative ease of travel to London, #MembershipMeets are currently planned for London Venues. The plan is to have regional hubs with #MembershipMeets helds in key cities when delegate numbers allow a sufficient number to attend to make the discussions varied and valuable. If you work for a membership organisation in a key city outside London and would like to host a MembershipMeets, please get in touch to raise your hand. Whether you attend #MembershipMeets or not, The Collective gives you the opportunity to ask those burning questions keeping you up at night. The Hub is where articles, reports, white papers, award-winning entries, etc are stored to help make researching solutions focused and quick.
What type of membership organisations benefit from Inspiration Exchange?
Any organisation which has members will find Inspiration Exchange relevant. Professional bodies, trade associations, clubs, societies, associations, etc. From working in the sector you will know that members have feet in a few camps – they are the centre of a venn diagram which plots employees, clients and consumers. Members do not fall in any of these camps, yet embody all of them simultaneously. Members are a blend of many stakeholders and need to be engaged with in a way that is different to most commercial organisations.
I am not sure if I will commit to an annual membership / partnership. How can I be part of the Inspiration Exchange Community?
As a member you get free access to The Hub and can submit posts to the Insights blog. As a partner, you get the same benefits as a member, but also a dedicated profile page and free inclusion in the Supplier Directory.
The Collective is open to everyone in a PR / Comms / Marketing role in the membership sector, or provides services to it.
What job roles do people who belong to Inspiration Exchange have? I am thinking about how relevant the discussions will be to me.
When you apply to join you are asked if your primary role is strategic, tactical, or both. This is not because we are being nosey (honest!) but so when we have #MembershipMeets sessions, we can match members meaning discussions are most relevant to the role you have. Depending on the number of people at a #MembershipMeets, the aim is to have discussions in small groups, split into strategic or tactical focuses.
What types of Partnership are available?
There are two Partnerships – Standard and Premium. Both have the same basic elements, with Premium Partners having the additional benefit of being the headline sponsor of one (1) #MembershipMeets each year which gives them a spotlight slot and an enhanced profile for the duration of their Partnership year. Only four (4) Premium Partnerships are available at any one time.
What types of suppliers benefit from Inspiration Exchange?
Any company which provides products or services to PR / Communications / Marketing professionals working in the membership sector will benefit. If a company wants to meet (potential) clients to understand their challenges and get under their skin to know what they need and provide the solution, Inspiration Exchange is for them. If a company is only interested in the hard sell, and not in building relationships and educating the Inspiration Exchange community, then Inspiration Exchange is not the place for them.
What role do Partners have in the Inspiration Exchange community?
Our Partners are an integral part of the success of the Inspiration Exchange community. Members need solutions which our Partners offer, and Partners need to build and strengthen relationships with members, their (potential) clients.
Our Partnership Programme is designed in a way that helps companies who support the membership sector get in front of the people they want to do business with so they can educate them – not give them the hard sell.
Being part of the Inspiration Exchange community as a Partner puts you in the right place to educate the people you need to reach about your products and services, and explain how you solve their challenges.
Be there to help members of the Inspiration Exchange community achieve more for themselves and the members they represent, and at the same time, expand your client base.
When members join Inspiration Exchange, they can pay by credit card and get instant access to the community. Why can’t Partners do the same?
For a company to be accepted as a Partner it needs to be either nominated by a member, or provide a reference of a client in the PR / Communications / Marketing function in a membership organisation. Both options need to be verified so we can ensure we have quality recommended partners. Once we are happy the company will be a fit as a partner, an invoice is issued and full access to the Community is granted the day payment is received. Partner renewals can be paid by credit card to ensure continuity of the Partnership.
I want to join as a Partner but have not been nominated by a member. What can I do?
We want to make sure that all our Partners are solid and will be a fit with the community. We only partner with companies we like and respect and would work with ourselves. We don’t believe in the hard sell – in fact, this would send our founder, Lindsey Collumbell, running in the opposite direction – and want partners to have a relationship with members and educate them on how to find solutions.
A nomination from a Member of the Inspiration Exchange community is pretty much a slam-dunk recommendation and just requires a quick call / email from us to the member to confirm they recommend you. Otherwise, provide the name and contact details of one client as a referee and we will get in touch with them for a brief chat about how they work with you – you know the type of thing we will need to know: helpfulness, customer service, value-for-money, etc. Once we are happy with your verification we will issue you with an invoice and you will receive full access to the Community on the day that payment is received.
Are my credit card details saved?
No – your credit card details are not stored by us. The information you provide goes directly to our payment service provider, Stripe.
Is this site secure for purchases?
Absolutely. We have an SSL and work with Stripe which guarantees your safety and security. All data transfer is encrypted by Stripe.
Why have those charities been chosen to receive donations?
Giving back is a cornerstone of Inspiration Exchange. The charities chosen to receive a total 5% of turnover are highly personal to our founder, Lindsey Collumbell.
- The Princess Alice Hospice took amazing care of Lindsey’s mother in the last month of her life in 2019, but also supported the family. The Hospice needs £10m a year to survive, the bulk of which comes from fundraising.
- Marie Curie helps make the journey ahead for people with cancer and their friends and family somehow easier to bear.
- The British Lung Foundation conducts research, improves care and helps prevent, treat and cure lung diseases – Lindsey’s father lived with COPD for many years and died from it in 2019.
- iPRovision helps CIPR members who find themselves in difficult situations, from help with care and respite costs, making a garden accessible after a member is confined to a wheelchair, to purchasing a suit, shirt and tie to look professional for interviews after a period of unemployment.