Every month I rummage around circa 100 websites on my ‘Watch-List’ to bring you (what I think are the best) examples of what is happening in the membership sector to engage and add value to members. This month, three dominant themes emerged: Careers advice & support – Governance – Brexit.
If you ever find yourself wondering what other membership organisations do, I hope this month’s collection of what your counterparts have been up to inspires you and provides ideas how to achieve more for your members.
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Careers advice & support
I have found some absolutely brilliant examples of what organisations are doing to help their members with career advice. Stand outs are these uses of inspirational case studies and a student mentoring programme:
- BIGGA – spotlights its younger members with an inspirational story of a member who becomes a golf course manager at the age of 23 and shares his journey to show others what can be achieved at a young age.
- BMA – I really like the series of blog posts “What I wish I had known …”. These are first hand accounts from medical students relating to breaking into medicine, 1st year, 2nd year, 3rd year, 4th year and the final year. They give valuable insight to not only those thinking of pursuing a career in medicine, but also those anticipating what is ahead in their training.
- CIPR launched ‘Career Starter‘, a free mentoring scheme for student members. The mentors are exclusively CIPR Chartered Practitioners with 63 mentors registered at the time of launch
Autumn is most definitely governance season so I won’t bore you by linking to all the organisations with new Presidents, Council members, etc. The collection below contains those which stood out to me as taking big (perhaps brave) steps and those being unusually more transparent than others.
- BMA – a year after an independent review into the BMA’s culture the organisation has not shied away from fixing their issues surrounding sexism. They detail what they have done and are transparent about the fact there is still more to do, and how this will look. I admire their openness and honesty.
- ICE – it is refreshing to see an organisation being transparent about what is discussed at Council meetings, as opposed to having confidential minutes and members not aware of what is discussed, let alone decided, nor how the governance process works.
- The Law Society has sent members proposals to change their governance structure which include the introduction of 12-year term limits, and a reduction in geographically-based allocation of Council seats to make room for more representatives from in-house, junior and female lawyers to reflect the modern profession.
- REC has been through a year-long governance shake-up designed to better serve their members with changes including the introduction of four Non-Executive Director positions filled by professionals from outside the recruitment industry.
It is no surprise that video is being used more to communicate with members. I was excited to learn about the launch of Vimeo Record this week and can see the many possibilities for these easily recorded video messages. One of my clients (EIGCA) is a recent convert to video as a form of communication with members across the world and plans are in place to use this tool to record updates from the President, rather than the more traditional posting of an article on their website. Watch this space …
Whether you agree with Brexit or not, the UK will withdraw from the EU on 31st December. With uncertainties abound of the implications to your members of what will happen come 1st January 2021, a few organisations have started producing up-to-date guidance. This month I found:
- CII covers the impact to members under a deal or no-deal situation on how members operate their businesses and how their professional qualifications will be recognised.
- CIPR produced guidance to support members in not only preparing themselves for the end of the Transition Period, but also highlighting the role members can play in helping businesses prepare for what will happen, including the scenario of there being no Free Trade Agreement.